The Sears Tower, the tallest building in the Western Hemisphere, will soon become the Willis Tower. (Tribune photo by Alex Garcia / January 15, 2009)

http://www.chicagotribune.com/business/chi-biz-sears-tower-name-change-willis-march12,0,7014962.story

世界在改变阿，没有什么是永久的。 

Come this summer, Chicago's iconic landmark known around the world is getting a new moniker: Willis Tower.

Willis Group Holdings, a London-based insurance broker, announced Thursday that it will consolidate its area offices to Sears Tower and as part of the deal, gets to put its own name on the 36-year-old skyscraper.

Willis will move nearly 500 associates into Willis Tower, at 233 S. Wacker, initially occupying more than 140,000 square feet on multiple floors. The company said the move to the new space, at $14.50 per square foot, will result in significant real estate cost savings, and that there is no additional cost to the company associated with renaming the building.

"It was part of our negotiations," said Willis spokesman Will Thoretz. "We are actually not having to pay anything for renaming the building."

The rental information is accurate but the terms of the deal are incomplete, said a Sears Tower spokesman, who declined to provide additional information.

"The details that have been disclosed are not a complete picture of the agreement," the spokesman said. "We view the economic terms to be proprietary information and do not reveal those for any of our transactions."

The move is a coup for Willis, which counts Aon Corp. as one of its main competitors. Come this summer, Willis' name will be on a tower taller than Aon Center.

"It's a tremendous boost for the Willis brand in North America," Thoretz said. "We're especially well known in the U.K., but we're relatively unknown in North America. We really feel this will make us a household name in the U.S."

A spokesman for Aon said, "Chicago is firmly established as a global financial center so we welcome their support for the city."

But what of any potential backlash, or the inability of Chicagoans to call the building anything but Sears Tower? "Old habits die hard but we feel that ultimately people will come to embrace the Willis name," Thoretz said.

That remains to be seen. For building tenants, the name change will cause them to re-evaluate how they refer to their workplaces and, more importantly, how they direct visitors to their offices.

"I'll suppose I'll tell them the structure formerly known as Sear Tower," said Ronald Safer, managing partner at Tower tenant Schiff Hardin LLP, in a nod to 'the artist formerly known as Prince.' "It is a sign of the times. These former institutions, the names will change as the bidding dictates."

The addition of Willis partially offsets the loss of Ernst & Young, which announced late last year that it would leave its 387,000 square feet in Sears Tower this summer and relocate to John Buck Co.'s new building at 155 N. Wacker.

Sears, Roebuck & Co., now based in Hoffman Estates, finished construction on the office building in 1973 but has not had offices in it since 1992. At the time it was the tallest building in the world and built for what was then the world's largest retailer. It was eclipsed in 1998 and is now the tallest in the Western Hemisphere.

A spokeswoman for Sears said the retailer was not approached about striking a deal to keep its name on the building. "We're saddened but we don't own the rights to the building."

Electrical and Computer Engineering Ph.D. student Qunzeng Liu and Professor Sachin S. Sapatnakar, Liu's advisor, have won the Best Paper Award for "Synthesizing a Representative Critical Path for Post-Silicon Delay Prediction" from the International Symposium on Physical Design (ISPD). The award will be presented during this year's opening session at ISPD's international symposium in San Diego. This symposium provides a high-quality forum for the exchange of ideas and results in critical areas related to the physical design of VLSI systems. The symposium's scope includes all aspects of physical design, from interactions with behavior- and logic-level synthesis, to back-end performance analysis and verification.

一直对自己的学术没什么信心, 抱怨多多。PhD的最后一年(鉴于现在毕业即失业，也可能不是最后一年^_^!)，拿到这个小奖，也算是对自己一个鼓励和安慰了。当然，拿这个奖感觉运气占了很大成分，这个做的东西其实还是比较初级的, 所以也没有特别兴奋。老板还是很开心的，他这种东西很多了，肯定是不在乎的了，看起来是为我开心，赫赫。他可能觉得一直给我打气都没有效果，这个奖或许能多多少少改变我有些浑浑噩噩的的状态吧。老板是好人，嗯。以后不管什么事情，还是要积极地去面对。